Outdoor Sign Research Review: How To Drive Marketing ROI In Michigan

Outdoor Sign Research Review: How To Drive Marketing ROI In Michigan

Think outdoor signs are just for show? Think again! Today’s post reviews outdoor sign research to highlight the undeniable sales-boosting benefits of quality outdoor sign systems.

Read on to learn more, or email support@d9nsigns.com to start conversing directly about your outdoor signage needs.

Outdoor Sign Research Review: How Custom Signs Drive Sales

Even in the Internet Age, where advertising technology is becoming more sophisticated and targeted every day, the humble outdoor sign still reigns supreme in terms of marketing return-on-investment (ROI).

Don’t take our word for it—this is borne out by several studies, and it is constantly reaffirmed as new research rolls out.

For example, in one study by the Outdoor Advertising Association, every $1 spent on outdoor signs generated $3 in sales, and in another report by the Signage Foundation, which measured sales at 162 fast-food chain locations, the addition of a single outdoor sign yielded sales increases of 5-15% (Rexhausen et al., 2012).

But that’s not all. Beyond driving sales, research suggests that outdoor signs can:

  • Boost brand image—In the American Shopper Study, nearly half (41.5%) of respondents indicated that they regularly make quality judgments about businesses based on their outdoor sign quality (Kellaris, 2012)
  • Help people learn about your business—In one study commissioned by the US Chamber of Commerce, 50% of survey respondents indicated that they relied primarily on outdoor signs to learn about new local businesses, compared to only 1% through television and radio ads.
  • Increase store traffic—A Q4 2021 report from the Out of Home Advertising Association of America found that customers who saw outdoor signs were 55-75% more likely to visit the brand’s online or physical stores than those who did not.

Start A Free Outdoor Sign Consultation

If your business could use a boost to its sales, brand image, or wayfinding system, our outdoor sign specialists are standing by to help.

Signs By D9N Design is a leading provider of outdoor sign solutions for businesses, local institutions, public events, and private parties in Allendale and the surrounding areas, including the communities of:

  • Hudsonville
  • Jenison
  • Rockford
  • Holland
  • Muskegon
  • Zeeland
  • Grand Rapids, and beyond

Outdoor Sign Research Review: How to Drive Marketing ROI in Michigan

Whether you need to promote a business or call to prayer, our outdoor sign specialists are here to help.

We’re proud to offer an extensive outdoor sign selection, and everything can be completely customizable. Some of our most popular outdoor sign products include:

If you cannot find what you’re looking for through our website, we can order it in from one of our many sign partners, and our graphics team will help with finalizing your design, permitting, and site selection while you wait for installation day.

At Signs by D9N Design, we can design, fabricate, and install a variety of high-quality, custom-made signs for clients in Allendale, Grand Rapids, and anywhere else in West Michigan. To get started on your outdoor sign quote, or learn more about any of our other services and products, you can:


Kellaris, J. (2012). Further evidence from the BrandSpark / Better Homes and Gardens American Shopper Study: A Longitudinal Update and Extension. Lindner College of Business / University of Cincinnati.

Rexhausen, J., Hildebrandt, G., & Auffrey, C. (2012). The Economic Value of On-premise Signage. Signage Foundation.


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